byAMFI is a fashion concept store in the city center of Amsterdam.

byAMFI is literally AMFI’s shop window in the heart of Amsterdam city centre and a place favourably visited by professionals and fashion lovers from the creative and commercial industry.

Every 2 months the whole store concept changes, designed and executed by a team of passionate students and teachers reflecting on the zeitgeist at the Amsterdam Fashion Institute and in the society, working closely with the creative industry.